Overview
Report formatting – important points to note
▪ Title page, P1
▪ A proper title, not just the module number
▪ TOC, P2
▪ Main body, P3 onwards
▪ Text format – Arial or Times New Roman, 12 pt, 1.5/2 line spacing,
default page margins, all pages except the title page and should have
page numbers
▪ A thumb rule: 1 page = 250 words for double line spacing
▪ You can number the sections and subsections as 1, 1.1, 1.1.1…..
▪ Section headings should be in bold (14pt)
▪ Subsection headings can be in bold or italicised (12 pt)
(Front Cover) Title page (title of the report, not the module name)
3 Table of content
4 Introduction (approx. 250 words 10%)
4.1 Who are they (your chosen organisation), what do they do?
4.2 What makes you choose this organisation?
4.3 The host country chosen, and why?
4.4 Content outline for the report
5 Situation analysis vis-à-vis the host country (approx. 800 words
25%)
5.1 Macro environment analysis (PESTLE)
5.2 Industry/sector analysis (P5F), competitor and market analysis
Identification of pertinent advantages and issues (threats and
opportunities) essential for growing the business in the chosen
country
5.3 Internal analysis (RBV/VRIO or VRIN)
Critical analysis of the resources and capabilities
Identifying strengths/weaknesses and its readiness for addressing
any opportunity and threat
5.4 Summarising through TOWS
6 Strategic choice (approx. 600 words 20%)
Building upon the previous section, identify, critically analyse and
then critically evaluate the strategies adopted by the MNE in the
chosen country
6.1 Generic strategies OR strategy clock AND/OR interactive strategies
6.2 Depending on the organisation, one can study the corporate level
strategy and its impact on the business level strategy
7 Challenges and mitigation (approx. 700 words 25%)
7.1 Critically analyse and evaluate any existing and/or emerging
challenges or potential risks related to doing business in the chosen
country
7.2 Any risk mitigation strategies that have been/might be employed
8 Conclusion (approx. 100 words 10%)