BUS 225 Project Four Guidelines and Rubric
Competency
In this final part of a four-part project, you will demonstrate your mastery of the following competency:
- Communicate professionally to diverse internal and external audiences
Scenario
Your presentation to stakeholders was wildly successful and the company has determined that it is in their best interest to move forward with the diversification strategy you recommended. Since you did so well with the presentation, company leadership has asked you to prepare a draft of the press release to announce this new strategy. Your press release is meant for the external audience that was not represented at the all-stakeholder meeting. This audience includes customers, vendors, suppliers, and the general community.
Directions
Complete the Project Four Template and submit it for instructor feedback.
Using the template provided in the What to Submit section below, draft a press release that reflects your company’s new venture and how it affects the general audience. Your press release should address the following rubric criteria:
- Construct an external press release.
- Construct an external press release that addresses the key points appropriate for external audiences.
- Summarize the diversification decision.
- Summarize the diversification decision appropriately for external audiences.
- Explain why the decision was made.
- Summarize why the decision was made in a manner appropriate for external audiences.
- Explain where in the marketplace the new products are launching.
- Summarizes where in the marketplace the new products are launching for external audiences.
- Identify who benefits from this product in both the company and the community.
- Summarize who benefits from this new product in both the company and the community appropriately for external audiences.
What to Submit
To complete this project, you must submit the completed Project Four Template of 1 to 2 pages with double spacing. Sources should be cited according to APA style.
Project Four Rubric
| Criterion | Exceeds expectations 100% | Meets expectations 85% | Partially meets expectations 55% | Does not meet expectations 0% | Points |
|---|---|---|---|---|---|
| Construct an External Press Release | Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner | Constructs an external press release that addresses the key points appropriate for external audiences | Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include inappropriately addressing external audiences | Does not attempt criterion | 30 points |
| What the Decision Was | Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner | Summarizes the decision appropriately for external audiences | Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include summary that is incomplete or is not appropriate for external audiences | Does not attempt criterion | 15 points |
| Why the Decision Was Made | Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner | Summarizes why the decision was made in a manner appropriate for external audiences | Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include summary that does not address key decision details or is not appropriate for external audiences | Does not attempt criterion | 15 points |
| Where in the Marketspace the New Products Are Launching | Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner | Summarizes where in the marketplace the new products are launching for external audiences | Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include summary that is missing key elements of the new market space or is not appropriate for external audiences | Does not attempt criterion | 15 points |
| Who Benefits From This Product in Both the Company and the Community | Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner | Summarizes who benefits from this new product in both the company and the community appropriately for external audiences | Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include summary that does not include benefit to the company or the community or is not appropriate for external audiences | Does not attempt criterion | 15 points |
| Clear Communication | Exceeds expectations with an intentional use of language that promotes a thorough understanding | Consistently and effectively communicates in an organized way to a specific audience | Shows progress toward meeting expectations, but communication is inconsistent or ineffective in a way that negatively impacts understanding | Shows no evidence of consistent, effective, or organized communication | 5 points |
| Citations and Attributions | Uses citations for ideas requiring attribution, with few or no minor errors | Uses citations for ideas requiring attribution, with | consistent minor errorsUses citations for ideas requiring attribution, with | Does not use citations for ideas requiring attribution | 5 points |
| Total | 100 points | ||||