Business & Finance Customer Personas Assignment

Overview

 Attached is the template for the assignment, you will only focus on slide #2.

Attached is the first slide, which give information about the Nike brand.

Attached are example customer personas.

Objective Leverage data to craft a detailed and actionable representation of your ideal consumer.

The use of AI tools is permitted to enhance your research and analysis.

Assignment Details

• Main Deliverable: One comprehensive slide summarizing your customer persona, accompanied by an appendix containing all evidence and documentation of your research process.
• Resources: Links to the persona template and three sample slides are provided at the bottom.

Persona Template Sections

1. Persona Name
   
   • Choose a descriptive, memorable name that encapsulates your persona’s character.
2. Picture
   
   • Include an image that brings your persona to life—so that readers can instantly recognize a familiar face.
3. Personal Quote
   
   • Craft a statement that reflects the typical sentiment or recurring thought of your target consumer.
4. Goal
   
   • Describe the primary need, problem, or goal that positions the persona as an ideal match for your brand’s products or services.
5. Demographics
   
   • Outline key demographic details, including:
     • Age and gender
     • Salary or combined household income
     • Geographic location (urban, suburban, or rural)
     • Level of education
     • Family size
6. Behavioral Attributes
   
   • Detail the persona’s digital and media behavior, such as:
     • Social media preferences
     • Digital fluency
     • Content consumption habits
     • Favorite industry websites
     • Typical decision-making timeline
     • Attention span
7. Motivations
   
   • Identify the driving factors behind your persona’s purchasing decisions, including the emotional benefits they seek.
8. Frustrations
   
   • Highlight the challenges or obstacles the persona faces in achieving their goals.
9. Keywords
   
   • List relevant keywords that reflect the persona’s position in the customer journey and the issues they aim to resolve.
10. Content Ideas
    
    • Propose content strategies and editorial approaches that will effectively engage your persona.

Recommended Research Sources Consider using the following resources to build a robust persona:

• GlobalWebIndex.com (free account available)
• SimilarWeb.com
• AnswerThePublic.com
• Industry Syndicated Studies
• Whitepapers